Everybody is talking about it, User Centered Design, User driven design, User driven innovation… Well the buzzwords are plenty. But it’s all about involving the end user in the design process of your new product. The Danish Innovation Company, Innovation Lab has just put this way of designing on the top of their R&D / Design HOTLIST of ’06.
Lego, world famous Danish company, is on the cutting edge with this way of designing. They have started making end users design the toys of tomorrow. Check it out!
If you are the reading kind of person, you can learn a lot about user driven innovation from FORA. If you do, you too can be part off the buzz.