Can you tell who made the above picture? You probably can. At least if you’ve seen Danish commercials… Well yes, I clipped it from the telephone company, TDC. The interesting question is why you know that TDC made it? That has got to do with colours and font. Font! Didn’t I just tell you that it’s from the web? If so, it must be a bmp, jpg or the like, since fonts on the internet are restricted to boring classics grounded usability issues? Well, not any more. When TDC re-launched www.tdc.dk a couple of days ago, they did it using sIFR and thereby emphasizing their visual identity. (sIFR is a new java/flash technology that allows you to convert traditional fonts into whatever font you like – even self made ones. Read more about sIFR.)
So from now on it’s possible to have specialized fonts on the web without making fonts to pictures (and thereby giving in on the searchabillity of your site). Something I predict to become a smash hit at 1508. You agree?