Lately, there has been a lot of talk about “content is king”, but things are changing. Content is just not enough. You have to offer content in a social context. That’s why Myspace and YouTube are such huge successes, because these services make you manage and exchange content. A Norwegian guy – Eirik Solheim – has some interesting thoughts about this issue.
When you compare Myspace and YouTube with a institution of culture, MTV, a trend is easy to spot. MTV is just another channel of information – while Myspace and YouTube involve and make people interact. That has an effect on how their sites expand.
So, offering information all alone is not really sufficient. If you want to have success – then you have to interact with the users.
By Ms Rix 3.0