New design methods coming up

February 14, 2007

At the moment, we are working on some cool projects, where we are introducing some new kinds of design methods. Of course we will write about them on this blog as soon we have relevant references.


Soon you will hear a lot about our huge web project for Carlsberg, and how we have been working with the blue ocean strategy developing the design concept. You will also be filled in on an interesting identity project for the new biotech company, Symphogen that is approaching IPO status.


We are also working on a project in the field of service design, which is becoming one of our prominent areas of expertise. It’s a challenge because this business area is in progress all over. One should perhaps say beta-mode.

In England, several design firms have worked with service design for some years.  One of the good ones is Live Work manage by Lavrans Lovlie, who is really a capacity in the field of service design.

In March, the Design Management Institute is having a design conference “11th DMI European Design Management Conference” here in Copenhagen. At this conference, Lavrans Lovlie will talk about service design. Unfortunately, the crew from 1508 will not be around, because we all are going to NY on a research trip. Well… that will also be interesting, and we will do some anthropological work looking for some new projects in the field of service design :-)

The researching Rix


Sweet Talk 18

February 8, 2007

Sweet Talk
Sweet Talk

Hey everybody in Copenhagen (and vicinity),

this might be short notice but tonight there’s going to be an event at Republikken on Vesterbrogade, if you want see and hear some nice work come and take part.
Sweet Talk is happening in Dublin, New York & Copenhagen.
Just to get an idea here are some pictures for you to view

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Here is what Richard Seabrooke from Sweet Talk has to say about it:

SweetTalk started over a year, and 17 editions, ago to encourage stimulating conversations about Design, Illustration, Motion Graphics, Fine Art, Animation, Photography and all those excellent disciplines in between that make up the fantastic creative world around us.

SweetTalk is about seeing the people LIVE onstage who practice these disciplines best… Pioneers, Legends and forthright thinkers. They are there so you can hear them firsthand in a relaxed, enthusiastic atmosphere,not a stuffy cold conference style format. People who attend get to make up their own minds on what the speakers have to say about their work and working process. We try as much as possible too not to tax the patrons, preferring to charge the minimum amount to cover costs and keep this going, something that has stood as we’ve moved out of Irish only editions to the UK, Scandinavia and now the States…
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Candy in association with Tiger Beer present Sweettalk 18, Copenhagen.

Admission: 75DKR. Tiger Beer reception from 7pm, first speaker 8pm.
Limited edition treats for early arrivers!

Bleed (Norway).
Martin De Thurah (Denmark).
Ingen Frygt (Denmark).

Hope to see you there
– Shaft

Do you know Copenhagen? – they do!

January 30, 2007


At our previous after-work meeting here at 1508 the creators of presented the ideas and strategy behind their new user driven website. To put it simple: The logic behind the site is that 10 Copenhageners know more about their own city than one journalist – so why not let them share their own reviews on restaurants, café and other places with each other!

But is more than just written reviews. It is also an intelligent database that compares user information. Thereby is capable of providing the users with suggestions for new places to go according to their individual taste and preferences.

It was inspiring to experience to the thoughts, drive and energy that these guys had invested in the project, and it will be interesting to see how the site will develop in the future. According to the focus that has already received in the media it won’t be long before everybody knows about the site. But in order for the site to become a real success people need to actively participate by writing their own reviews. 

So if you haven’t already visited now is the time to do it. – And don’t forget to write a review about your favorite – or worst – place in Copenhagen. 



January 30, 2007


I just couldn’t help but put this one out there, not just because it has a Japanese video intro but also because the works are pretty damn good. If you dont believe me go look at it for yourself and be impressed! i know some of you certainly have seen some of the work in the portfolio.

– S

And one more boom…

January 9, 2007

iPhone, AppleTV, Airport Express – all hot off the MacWord conference.

iPhone. iPhone..

Apple, Inc stocks will soar.

iPhone, it’s the iPhone!

And boom…

January 9, 2007

The definitive keynote experience.

Visit at Frog Design

November 29, 2006

A wanna-be princess visited Frog Design in New York as a part of the Gain Conference. Frog Design is one of the leading design companies in the world. The reason why they are top of the design business is because of their ability to perform multidisciplinary functions.


The visit contained an interesting presentation of their working methods. They are working in the field of innovation and design – and they seem to manage to work in between many fields of expertise.

Read more about their methods of working here.

By the very green Ms Rix

Gain Conference: Design and Business

November 27, 2006

A few weeks ago, 1508 had sent Ms Rix to New York to join a very interesting conference “AIGA Gain Conference” about design and business.

It really was an exciting conference. It’s major theme was how design makes a difference. A differentiating factor which makes a significant difference on the bottom line. This point of view towards the design business is not common – but really relevant!

Here are some highlights from the conference:

Tom KelleyA man called Tom
That man – Tom Kelley – really is something. Not only has he developed the well-known design company IDEO, but he has also written some really interesting books about design and innovation. The latest one is “The Ten Faces of Innovation”. You must read this one!

One of the main issues at the conference was sustainability. When will we Danish start thinking – seriously – about these things..? In the States, they are ahead of us in Denmark – and presumably in the rest of Europe.

Design changes business
A guy from The British Council, Harry Rich, presented a very interesting – and non-academic – report on how design makes a difference for the companies using design. The Council has through the last 5-6 years proceeded methodically with how the business use design as a strategic tool – and what the factual results are. They can document how companies who are investing in design create a better result on the bottom line – or a bigger return of investment.

Salat case

Selling by Design
The last – but absolutely best – speaker was Blair Enns. An expert on how to sell design – and most interesting how you can avoid to pitch. Enns was an oracle – and his models and ways of managing the selling process will soon reflect our business!

If you work in the field of design, then you have to join the conference next year. It was really something.

By the selling Ms Rix